Who is the Chief Nonsense Officer (CNO)?

He was born in the middle of South African wine country, earned three degrees drinking red wine, was chased by a lioness, had to run from elephants, got bored, and moved to Richmond seeking adventure.

As a business consultant and executive coach specializing in strategy development and execution, he has seen a lot of nonsense at work. That’s why he now shows senior executives how to make the nonsense at work – work for them.

When this gets the better of him, he retreats to writing and public speaking until his confidence returns. He has been repeating this cycle for more than 25 years without seriously hurting himself, his clients, his audience or, most importantly, his family.

What the CNO once looked like.


How he became the CNO

In his own words:

“On the first day of my first formal job after my first formal degree my first formal boss resigned.

The man who picked me as being worthy, who promised me riches in exchange for my productive loyalty, walked out the day I walked in.

Unlike most corporate ladders, the one I stood on had only two rungs (it was a very small organization) and the rung above me was suddenly empty. No, this wasn’t an opportunity.

It was a calamity! Back then I knew the minimum about management and even less about leadership, but I did know that I needed a boss to tell me what-to-do-how-by-when.

From that day onwards I treated organizational life with a great deal of suspicion, expecting bullshit in every cubicle, corner office and boardroom.

Tired of nonsense at work, I created my own ladder and promoted myself to the
position of Chief Nonsense Officer.”

A more recent photo of the CNO

And his name? If you must know, it is James McIntosh. You can see him in action on his “serious” site.