#7: Please match your content with context

Here’s nonsense at work with a warning for me.

I joined LinkedIn in 2004. Back then it was a business networking site. Now it has morphed into yet another social site. Why?

Because we so easily confuse content with context and platform with stage.

If you want to act a part or show off, then use a stage. If you want to build a solid foundation for a concept or a career, then use a platform for support. You know which site is a platform and which one a stage, don’t you?

If you have lots of trivial content aimed at anyone and everyone, then scattering it like sand in the wind makes sense. But if your content has meaning for a focused, like-minded group, then offer it carefully, somewhat like planting seeds in the right soil.

Please match your content with context. If you don’t, all the world becomes a self-indulgent stage.

Welcome to my side of the nonsense divide.