Why is nonsense so abundant? Because it is a natural, renewable resource.

I realized this when I watched two dung beetles at work. I looked around the African bush and saw lots and lots of dung baking in the sun.

Do you think dung beetles will ever run out of dung? I hesitate to ask why not. For the same basic reason we will never run out of nonsense.

Here’s my simple rule of thumb to judge when nonsense is being created, refreshed, recharged, renewed, reborn, re-whatever. It happens when you are caught unsure of what you stand for.

Because when you are unsure, you make noises like ‘um, you know, ah’ as you struggle not to put your foot in your mouth. That’s when your other foot steps in nonsense.

I have another simple rule. Be clear. And if you can’t be clear, be quiet. Unless, of course, your intention is to produce more nonsense.

Welcome to my side of the nonsense divide.