More Might Be Merrier But It’s Often Less

Insight #286

Back then you made friends to last.

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Once upon a time, you had few friends. They came from the pool of people where you lived and worked and made your play. It took time and frequent in-person interactions to turn them into friends. You made friends, and you made them to last. Quality trumped quantity.

Today we have many friends, liked by many on the same few websites. These friends last no longer than the latest social media trend.

Once upon a time, the local shopkeeper made customers from the pool of people who lived and worked close by. With fewer people and fewer shops, the shopkeeper made customers to last.

Today, customers come from all over and shop anywhere. They last as long as a series of clicks.

When you have too many superficial friendships, few stick. When you have too many trivial customers, few return. Whether friend or customer, the trick is to make quality trump quantity.

Now, go, make merry with your meaningful few. Friends or customers.

Welcome to my side of the nonsense divide.

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